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Hair Salon near Folly Beach, SC

Choosing the right hair salon near Folly Beach, SC, is a little bit like finding the perfect outfit. The materials feel great on your skin, the fabric is flattering to your body type, and when you try it on, you just know - this is the outfit that you have been looking for.

With thousands of hair salons and stylists in South Carolina, choosing the right one can be difficult. You want a salon that is clean, comfortable, and chic. But, more importantly, you need a stylist that "gets" you. Someone who takes the time to understand your preferences, your style, and your personality. You need a stylist who listens, is honest, and has the technical skills to turn your vision into a reality.

An excellent stylist epitomizes all those traits and knows how to adapt to changing beauty trends. They aren't afraid to take on a challenge.

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Welcome to Chroma Hair Studio & Spa

Where the most talented hairstylists near Folly Beach help bring out the beauty in each of our clients. We strive to provide each of our customers with the highest levels of customer service in the beauty industry. At Chroma, we offer a relaxing environment, skillful professionals, and a variety of products with environmentally safe and good-for-you ingredients.

Our goal is to make your salon experience special, from the moment you walk in to the second you leave. With a variety of professional hair and beauty services to choose from, we're sure you will rediscover the "beauty of you" every time you visit our salon.

Here are just a few of our most popular hair and beauty services near Folly Beach:

The key to a great haircut and salon experience is to understand the services we offer, so you can choose the best selection for your needs. What do our salon services entail? Keep reading below to find out.

Hair Studio Folly Beach, SC

Professional Hair Color near Folly Beach, SC

Let's be honest: DIY hair kits can be tricky to get right. They can be complicated to apply and usually have hard-to-understand instructions. Half the time, the color you're left with looks nothing like it does on the front of the box. In a perfect world, you should be able to pop into Target, pick a boxed hair color, apply it at home, and emerge out of your bathroom with a new, beautiful hair color. For most people, this never happens.

That's why people who want flawless color, professional application, and ease of convenience get their highlights at Chroma Hair Studio & Spa.

Whether you are changing your hair color completely or just want a few highlights to switch things up, we are here to create the look and style that you've been dreaming about. At Chroma Hair Studio & Spa, we specialize in the latest hair coloring trends using cutting-edge technology. That way, our clients get the freshest looks, coolest colors, and longest-lasting highlights in town. When you get your highlights done at our hair salon near Folly Beach, we want you to leave excited and ready to share your new hair all over social.

Don't spend hours in the store trying to find the color you think will look great on you. Our team of professional stylists will consult with you about your vision and craft a custom highlight plan that fits you're your unique style. There's a reason why so many customers trust us with their highlights - we genuinely care about your hair and how it looks.

Our professional hair coloring services near Folly Beach are a combination of art and science. The artistic results only last as long as the hair coloring products used, and we use the best. Our hairstylists and colorists are committed to helping you look and feel fabulous, whether you're planning a special occasion or just want to impress that special someone.

Women's Hair Studio Folly Beach, SC

Get the Look You Crave with Personalized Hair Treatments

Ever taken a chance on a new look or hair color, only to end up embarrassed and unsatisfied with the results? You're not alone - we get calls every week from people just like you who need hair treatment Folly Beach. Sadly, sometimes even the professionals get a color procedure wrong.

Other times, your hair has suffered from years of blow-drying and straightening, and it looks dry, brittle, and unattractive. You know you need a deep conditioning treatment, and you need it ASAP.

At Chroma Hair Studio & Spa, our technicians have treated all sorts of hair problems - from unprofessional coloring with multiple bands of different colors and tones to dehydrated hair and more. Sometimes, our client's entire hairstyle needs to be corrected. To do this, we stock multiple types of color and toners to revitalize hair and give it the color you've been dreaming of. Our team always puts a priority on the health and integrity of your hair, whether it's your first visit or your fortieth.

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Women's Haircut Folly Beach, SC

Smooth Out Hair and Add Flair with a Brazilian Blowout

The Brazilian blowout: you've heard about the new craze, you've seen the stunning results, but haven't had a chance to sit down and receive the treatment yourself. Luckily, Chroma Hair Studio & Spa now offers this sought-after style right here near Folly Beach, from certified Brazilian blowout stylists.

If you suffer from dull, frizzy hair that lacks life and shine, the Brazilian blowout is one of the best ways to get smooth, frizz-free hair. By using cutting-edge bonding technology, this customizable treatment doesn't damage your hair at all. Actually, it improves your hair's health by adding a protective layer of protein that smooths your hair for weeks on end.

This ultra-popular choice offers you a laundry list of benefits, like:

  • Protection Against Seasonal Damage
  • Locks in Color
  • Cuts Down on Styling Time
  • Protects Against Heat
  • Seamless Extension Blending
  • Great for All Hair Types

To get the best of both worlds, be sure to schedule your Brazilian blowout and custom hair color treatment in the same appointment. Call us today to learn more about our Brazilian blowouts and to schedule your appointment today.

Hair Salon Folly Beach, SC

Custom Haircuts near Folly Beach Crafted for You

There are many ways that you can reinvent yourself this season, but if you're ready to make a lasting impression, nothing beats a new hairstyle. While there is nothing wrong with sporting top knots, ponytails, or straight hair, a styled cut from Chroma Hair Studio & Spa will drastically improve your hair game.

Getting a new haircut isn't just fun - it makes you feel good, too, especially when you get a lot of positive compliments.

Hair Stylist Folly Beach, SC

Our experienced stylists are tapped into today's hottest trends, so if you want to try something new, we're here to help. If you want to play it more traditional, our stylists have a solid foundation of time-tested techniques, to give your existing cut the edge it needs to impress. And sometimes, you need something simple and low-maintenance that cuts down on styling time and primping.

Not sure what kind of a cut you need? We're happy to give you our educated opinion and are happy to provide examples of what we think works. Whatever style you've got your eye on, we can make it a reality!

Here are just a few of the most popular haircut trends in South Carolina:

Natural Textured

Natural Textured

In a time when extravagant dyes and unique hair extensions are all the rage, the natural look will always be trending. This haircut is a great way to rediscover yourself and let your beauty shine organically without overdoing it.

The Shag

The Shag

This medium-length haircut is a classic throwback to the 79s, with a layered look, messy bangs, and lots of attitude. If you like to get ahead of trends before your friends, bring back the shag and rock this retro style with pride.

Curly Bangs

Curly Bangs

This cut will look great during the summer and will give you an innocent look that will get plenty of attention. Great for a short-term haircut or even something special for a big party or Gen-X event.

Long Length

Long Length

Go against the status quo and let your hair down this season. Pixie cuts and shags are all the rage, but rocking a Rapunzel-like haircut will set you apart from the crowd. If you're looking for a more natural, classic look, this could be your haircut.

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Find Your French Flair with Balayage

If you're looking to switch up your hair color but can't decide between Balayage or Ombre because, well, you don't know the difference - don't worry. You're not alone!

Balayage is a French technique for highlighting the hair in which the dye is painted to create a natural-looking effect. The goal is to create soft, subtle highlights that make your hair look like it's been kissed by the sun.

While Balayage is the technique of painting the hair, Ombre focuses on the style of the hair. It is the transition from a lighter shade to a darker shade. Typically, Ombres work best for brunettes, but the style can is suitable for blondes too. To achieve the effect of an Ombre, there must be a smooth transition between colors. While the Ombre is a beautiful look, you'll need to work with a professional to get the best results.

Luckily, we offer both Ombre and Balayage near Folly Beach, SC! Short on time? Busy schedule? Only available on weekends? Chroma Hair Studio & Spa offers flexible appointment scheduling to accommodate even the busiest clients. You deserve a fresh new style, and we're here to help when the time is right for you.

The Top Hair Salon near Folly Beach, SC

If you're looking for a hair salon that offers high-end styling without expensive pricing, you're in the right place. Our goal is to exceed your expectations and leave you feeling beautiful, whether you need a touch-up or a total makeover. We offer a relaxing salon atmosphere, skillful stylists, and only the best in professional brands. When it's time for your next haircut, highlight session, or eyelash extension, look no further than Chroma Hair Studio & Spa.

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Latest News near Folly Beach, SC

D.J. Rich wins Folly Beach city council seat in special election

FOLLY BEACH — This island community elected a new face to city council on Feb. 17 — one that looks familiar.Folly Beach chose D.J. Rich to serve on city council, unofficial election night results show. Rich has previously served on council for a combined 14 years.Rich secured 58 percent of votes cast on Feb. 17. John McFarland trailed behind, earning 41.6 percent of votes cast, unofficial results show.Rich’s victory marked the end of a long-lasting election cycle for Folly Beach, where Charleston County...

FOLLY BEACH — This island community elected a new face to city council on Feb. 17 — one that looks familiar.

Folly Beach chose D.J. Rich to serve on city council, unofficial election night results show. Rich has previously served on council for a combined 14 years.

Rich secured 58 percent of votes cast on Feb. 17. John McFarland trailed behind, earning 41.6 percent of votes cast, unofficial results show.

Rich’s victory marked the end of a long-lasting election cycle for Folly Beach, where Charleston County’s Board of Voter Registrations and Elections has hosted three elections on the island since last November.

Chris Bizzell was elected as mayor in a runoff election in November which left a vacant spot on council, triggering a special election to fill the seat.

In the days leading up to the election, Rich encouraged Folly Beach voters to turn out to the polls on Tuesday. In a message shared to Facebook on Feb. 16, he wrote that he ran for city council once more to “help our new administration move Folly forward responsibly.”

“I’m not a one trick pony,” Rich wrote. “I have full experience after 14 years on council and 4 as mayor pro-tem helping navigate us through a full range of issues.”

Rich ran unsuccessfully for mayor of Folly Beach last fall. He earned the third-most votes on Nov. 4, trailing behind candidates Elton Culpepper and Bizzell, failing to make the runoff. Bizzell was sworn in as mayor on Nov. 21, 2025.

But this time, Rich found success.

McFarland, a long-time property owner on the island, moved to Folly Beach full-time in 2025. Shortly after, he filed to run for city council, but fell short of winning a seat. The founder of Save Folly’s Future could often be found stumping outside the community’s sole post office on East Indian Avenue.

This Charming South Carolina Town Is a Less-Visited Lowcountry Escape—With Quaint Inns, Scenic Views, and Literary Ties

Charleston may get most of the attention when it comes to South Carolina’s many cities, but the history, culture, and (of course) Southern charm that make it so special can also be found in smaller and less expensive places in the region. If you’ve ever watched “Forrest Gump” or read anything by the late author Pat Conroy, you may be familiar with Beaufort, a harbor town on Port Royal Island. While its narrow streets, oak trees, and historic district that pre-dates the Civil War are similar to those in Charleston, Bea...

Charleston may get most of the attention when it comes to South Carolina’s many cities, but the history, culture, and (of course) Southern charm that make it so special can also be found in smaller and less expensive places in the region. If you’ve ever watched “Forrest Gump” or read anything by the late author Pat Conroy, you may be familiar with Beaufort, a harbor town on Port Royal Island. While its narrow streets, oak trees, and historic district that pre-dates the Civil War are similar to those in Charleston, Beaufort is remarkable and magical in its own right. Plus, it doesn’t draw the same crowds that tend to flock to notable Holy City hangouts like King Street, Folly Beach, and the Battery.

Before you read any further, though, you need to know how to properly pronounce the name. Not to be confused with Beaufort, North Carolina (said like “bow-fert”), the coastal town has a pronunciation more akin to “bew-fert.” Mistaking the two will immediately identify you as a tourist—and it won’t sit too well with the locals. Once you have that squared away, you can start planning your trip to Beaufort, the second-oldest city in South Carolina.

Best Things to Do

In 1969, Beaufort became one of the few U.S. cities with an entire downtown designated as a historic district by the National Trust for Historic Preservation, so exploring the neighborhoods filled with Victorian, Greek Revival, Neoclassical, and Federal-style homes is at the top of most travelers’ lists. At Henry C. Chambers Waterfront Park, you’ll spot Woods Memorial Bridge, recognizable from the aforementioned Tom Hanks blockbuster. Stretching your legs is also encouraged along the Spanish Moss Trail, a 10.2-mile greenway that weaves by Beaufort’s marshes and through trees draped in Spanish moss. Given its waterfront location, Beaufort should also be experienced by boat; book a Dolphin & History Boat Cruise with Coastal Expeditions or an ecology tour with Beaufort Kayak Tours. Paddleboarding is another option, with rental equipment available through Higher Ground Outfitters.

Beaufort’s ties to the literary world are strong; visiting the Pat Conroy Literary Center (this was Conroy’s adopted hometown) or one of the three independent bookstores in town—NeverMore Books, McIntosh Book Shoppe, or Beaufort Books—is a must for book lovers. For those interested in local art, there's the Rhett Gallery, Thibault Gallery, or Atelier Off Bay.

Many of the best things to do in Beaufort are found outside downtown. About 17 miles east is Hunting Island State Park, with its pristine beaches, marshes, maritime forest, and saltwater lagoon. It's also home to the Hunting Island Lighthouse, which was destroyed during the Civil War and rebuilt in 1875. St. Helena Island (a 15-minute drive away) is home to the Penn Center—one of the United States’ first schools for formerly enslaved individuals—as well as the family-owned Dempsey Farms, where you can pick in-season fruits and vegetables. Local produce can also be acquired on Saturdays at the nearby Port Royal Farmers Market.

Best Hotels

Enhance your visit to Beaufort with a stay in one of the town’s upscale inns. Slow Southern mornings paired with a home-cooked breakfast can be enjoyed on the expansive wooden porch at The Rhett House Inn. Guests can also book the more modern Rhett House Inn Cottages, which sit across the street from the main building. Once a Union Army hospital, Anchorage 1770 overlooks the Beaufort River and offers a fine dining experience at The Ribaut Social Club. The Beaufort Inn first opened its doors in 1897, and the property’s modern-day chapter features several fully renovated buildings within the town’s historic district.

Where to Eat and Drink

As with most Southern cities and towns, food is a major part of the local culture. If you’re a traveler who plans their vacations around meals, you’ll want to start your day at Blackstone’s Cafe or Herban Market and Cafe. For a quick lunch while exploring Beaufort, stop by Lowcountry Produce Market & Cafe to get a fried chicken sandwich or po’boy. Chapman’s Grocer also has grab-and-go treats, wine, and craft beer. Old Bull Tavern is a lively gastropub open only for dinner, Saltus River Grill is great for indulging in seafood, and those craving Italian should dine at Griffin Market. On St. Helena Island, The Gullah Grub Restaurant is one of the area’s most famous eateries (it appeared on Anthony Bourdain: No Reservations); order the shrimp gumbo.

Best Time to Visit

When considering the best time to visit South Carolina, there are a few things to keep in mind. Summers here are hot and humid—there’s no getting around that. To explore Beaufort in the most comfortable climate, your best bet is to go in either early spring or late fall. April and October are ideal—you'll find plenty to do (winter is far from bustling) while simultaneously avoiding the sweltering weather that's synonymous with the South.

Getting There

Hilton Head Island Airport (HHH) and Savannah/Hilton Head International Airport (SAV) are both about an hour's drive away. You’ll need to rent a car to fully experience Beaufort and its surrounding area. Charleston International Airport (CHS) is also an option, although it’ll take about 90 minutes to drive to Beaufort.

8 Perfect Destinations for a Long Weekend in South Carolina

South Carolina delivers some of the South’s best trips, from barrier island beaches and salt marshes to local markets in historic districts. Edisto Island, a quiet and lightly developed sea island, is worth the trip for the 1.7-mile Spanish Mount Trail, which leads to a 4,000-year-old shell midden. Beaufort, with its antebellum character and live oak-lined streets, stands out for Cypress Wetlands, where visitors can spot alligators and river otters. And Newberry is especially memorable for the Wells Japanese Garden, with its moon bridg...

South Carolina delivers some of the South’s best trips, from barrier island beaches and salt marshes to local markets in historic districts. Edisto Island, a quiet and lightly developed sea island, is worth the trip for the 1.7-mile Spanish Mount Trail, which leads to a 4,000-year-old shell midden. Beaufort, with its antebellum character and live oak-lined streets, stands out for Cypress Wetlands, where visitors can spot alligators and river otters. And Newberry is especially memorable for the Wells Japanese Garden, with its moon bridge and Torii gate, as well as the historic Newberry Opera House downtown. There is plenty of history and natural beauty waiting to be discovered across the state, and the eight towns below show just how rewarding a long weekend in South Carolina can be.

Edisto Island

Edisto Island is quiet and largely uninhabited, making it the perfect destination for those wanting to disconnect and unwind. The island's highlight is Edisto Beach State Park, featuring a maritime forest with palmetto trees and rich salt marshes. One of the park's most popular trails, the Spanish Mount Trail, is a 1.7-mile path leading to a 4,000-year-old shell midden that has gradually eroded over time. For those who want to stay immersed in the island’s natural beauty, Edisto Beach State Park also offers rustic cabins tucked among the palmettos and live oaks. The cozy, no-frills cabins sit just steps from the shoreline, allowing visitors to wake up to ocean breezes, spend the day exploring the park’s trails and beaches, and end the evening listening to the sound of waves under a sky full of stars.

Folly Beach

Just a short 25-minute drive from Charleston, Folly Beach is a lovely escape with a population of just over 2,000. Stroll along the historic Folly Pier, built in the 1930s, and take in the breathtaking ocean views. Folly Beach County Park is perfect for those looking to swim, sunbathe, or walk along the shore, with lifeguards present during the summer months.

For a taste of fresh, home-cooked seafood, visit Coconut Joe's, conveniently located just a block from the beach. The town also offers a variety of charming inns and hotels, including the Regatta Inn, which features a waterfront view, a sunset terrace, and complimentary golf cart shuttles for added convenience.

Bluffton

Bluffton offers a waterside escape of its own, centered around the scenic May River rather than the Atlantic. Here, visitors can enjoy numerous recreational activities along the river, including dolphin tours, fishing charters, kayaking, and paddleboarding. The town also highlights local artisans and vendors through markets like the Lowcountry Made Artisan Market, an open-air venue showcasing handmade goods, and the Bluffton Farmer’s Market, where you can find fresh produce, spices, barbecue, and honey. If you're searching for a true Southern-style place to stay, consider May River Manor, which boasts 5.5 acres of lush greenery, a pool, and an outdoor patio for a relaxing getaway.

Beaufort

The town of Beaufort sits on Port Royal Island, surrounded by marshy estuaries and shaded by streets lined with live oak trees. The area is home to over 100 bird species, and the nearby Cypress Wetlands, just a ten-minute drive away, are an excellent spot for exploring the wetland ecosystem. Here, you can see diverse wildlife, including minks, river otters, marsh rabbits, and alligators. Beaufort's downtown area is filled with charming local shops, with highlights such as Beaufort River Glass, Monkey’s Uncle toy shop, and the Oyster Cay Collection antiques store. For a picturesque and historic stay, Anchorage 1770 is a heritage boutique inn on the waterfront.

Aiken

Heading over to the western side of South Carolina, Aiken is renowned for its rich equestrian heritage, while also embodying the best of Southern charm and hospitality. Visitors can tour and meet the horses at Aiken Equine Rescue, the southeastern US’s largest equine rescue center. Those interested in racing can visit the Aiken Thoroughbred Racing Hall of Fame and Museum, which has a large collection of photographs and trophies from some of the country’s best equestrian riders.

The nature around Aiken is priceless as well. The Aiken Arboretum Trail in town, for example, features one of the country’s most diverse tree collections within a municipal landscape. Regarding a unique lodging option in town, The Carriage House Inn, dating back to 1872, is located in Aiken’s historic downtown district and provides a delicious complimentary breakfast and chocolate chip cookies to its guests.

Newberry

Visitors cannot go wrong with a weekend trip away in Newberry. Its downtown historic district is a particular highlight, with landmarks like the Newberry Opera House and the Newberry Museum offering important insights into the town’s history. The Wells Japanese Garden is also on the National Registry of Historic Places, featuring a temple, moon bridge, Torri gate, and tea room.

Wine lovers will find plenty to enjoy in Newberry, with Enoree River Vineyards & Winery offering the perfect spot to spend an afternoon, surrounded by scenic views of the vineyard. For a quaint stay, the historic, family-run Newberry Manor, located just a block away from the Wells Japanese Garden, is a great option.

Sullivan’s Island

Sullivan’s Island is a relaxed, two-and-a-half-mile-long island home to a little over 2,000 residents, making for a quiet escape. After a leisurely morning stroll along its 2.5-mile shoreline, visitors can enjoy lunch at one of the town's coastal cuisine spots, like Sullivan’s Fish Camp. The town also has an involved artist presence, with visitors able to appreciate local art at galleries such as Sandpiper Gallery and Adele’s Pottery.

One of the island’s iconic landmarks is Fort Moultrie, the site of a pivotal nine-hour battle with the British during the Revolutionary War in 1776. The Palms Oceanfront Hotel is one of the nearest and most recommended lodging options, including spectacular views of the ocean, a newly renovated pool deck, and stylish, modern rooms.

Pendleton

If you're interested in South Carolina's history and culture, Pendleton is a must. The town boasts more than 50 historic buildings from the 18th and 19th centuries, numerous art galleries featuring works from local artists, and a vibrant bluegrass music scene. Notable historic sites include Timms Mill, a gristmill originally built along the Six and Twenty Creek in 1784 and relocated in 1898, as well as St. Paul’s Episcopal Church, established in 1822 and still featuring a Jardine pipe organ that has been playing for over 170 years.

To dive into the bluegrass scene, head to Breazeale’s Grocery Bluegrass on the weekends, where you can enjoy jam sessions and occasionally catch performances by nationally recognized artists. For lodging, Liberty Hall Bed & Breakfast, a beautifully restored home built in 1849, offers a charming accommodation option.

Final Thoughts

Whether you are a native-born South Carolinian or hail from another state, each of these towns offers unique and diverse attractions that will appeal to every member of the family. With everything from fresh seafood to art galleries and bird tours, these towns offer a wide variety of experiences that defy simple categorization. So get out your calendar, mark your dates, and start planning your next adventure in one of these amazing towns.

Folly Beach keeps 800 short-term rental permit cap after court upholds policy

FOLLY BEACH, S.C. (WCIV) — A South Carolina appeals court has upheld Folly Beach’s limit on short-term rental licenses, allowing the city to keep its cap of 800 vacation rental permits.City leaders say the cap was approved by voters in 2023 with the goal of maintaining a balance between tourism and full-time residents on the island.The decision comes after some property owners challenged the policy in court, arguing the cap prevented them from renting their homes short-term. However, the court sided with the city, r...

FOLLY BEACH, S.C. (WCIV) — A South Carolina appeals court has upheld Folly Beach’s limit on short-term rental licenses, allowing the city to keep its cap of 800 vacation rental permits.

City leaders say the cap was approved by voters in 2023 with the goal of maintaining a balance between tourism and full-time residents on the island.

The decision comes after some property owners challenged the policy in court, arguing the cap prevented them from renting their homes short-term. However, the court sided with the city, ruling the policy regulates business licenses rather than zoning. That distinction was central to the legal challenge.

Mayor Chris Bizzell said the ruling reinforces the city’s approach to managing growth while protecting the community.

“The tourism numbers are basically the same,” Bizzell said. “What I have seen is we have a lot of people moving in that are now long-term residents, as opposed to looking at the community as an investment, which is great to have new families moving onto the island.”

The cap was created amid concerns that a growing number of homes were being used as vacation rentals instead of primary residences. At one point, nearly half of the homes on the island were operating as short-term rentals.

City leaders say the goal was to place guardrails around that growth and preserve Folly Beach’s residential character while still allowing tourism.

Bizzell said from the city’s perspective, the policy has not hurt the overall economy.

“Our hospitality tax numbers and our accommodations taxes are at or above historic levels,” he said.

Still, some local business owners say they are concerned about how limiting vacation rentals could affect spending on the island.

Perry Freeman, president of Perry Hospitality, said visitors staying in short-term rentals often spend several days dining, shopping, and supporting local businesses.

“It’s not necessarily just a cap on the rentals — it’s a cap on tourists,” Freeman said, explaining that visitors staying on the island typically spend money every day during their trip.

Freeman said he believes there are fewer people staying on the island compared to previous years, something he says businesses are starting to feel.

“You see less people out there’s definitely been an impact on our business,” he said.

While the court decision keeps the cap in place for now, the legal fight may not be over.

The property owners who filed the lawsuit say they may ask the court for a rehearing and could ultimately try to take the case to the South Carolina Supreme Court.

Meanwhile, city leaders say they plan to continue reviewing the policy as part of long-term strategic planning to ensure it maintains the balance between tourism and residents that voters supported.

SC Appeals Court rules Folly Beach’s short-term rental cap is not a zoning change

FOLLY BEACH — Two owners of several island properties lost their court appeal that sought to declare the local short-term rental cap illegal by arguing it was a change in zoning laws that deprived them of renting a new property.Folly East Indian Co., which has five short-term rental licenses for properties along Folly Beach Road, filed suit and sought an injunction in January 2023 to stop enforcement of the cap that limits island short-term rental licenses to 800.The landlord and real estate development company, owned by ...

FOLLY BEACH — Two owners of several island properties lost their court appeal that sought to declare the local short-term rental cap illegal by arguing it was a change in zoning laws that deprived them of renting a new property.

Folly East Indian Co., which has five short-term rental licenses for properties along Folly Beach Road, filed suit and sought an injunction in January 2023 to stop enforcement of the cap that limits island short-term rental licenses to 800.

The landlord and real estate development company, owned by Folly Beach residents Richard D. Brendel and Michael J. Riffert, argued that the new limit changed the zoning of properties by not allowing owners to rent them.

The city has long maintained the referendum, which was written by a citizen and voted into law by 53 percent of island residents in 2023, was a business license change, not a zoning one. The S.C. Supreme Court previously ruled that zoning provisions cannot be enacted by the referendum process.

The lawsuit stemmed from the plaintiffs’ inability to rent one property in particular. Prior to the moratorium the city permitted them to build a house they intended to operate as an income-producing short-term rental. Because of pandemic-related delays, construction took longer than expected and the owners missed their window to get a short-term license before the cap was enacted.

The plaintiffs argued the cap took away their vested rights, which by state law protects a property owner from changes in zoning ordinances for two years and would have grandfathered in their ability to rent the property.

A Charleston County court disagreed. In an April 2024 ruling, Circuit Judge Paul Burch affirmed the referendum is not a zoning ordinance. As such, it does not infringe on property rights because it is a modification of business licenses.

A business license is not a vested right, the judge said.

The following month, Folly East Indian Co. filed an appeal with the S.C. Court of Appeals, which on Feb. 18 sided with the lower court.

The court’s unpublished opinion, which means it has no precedential value, said the ordinance “at issue only amended City’s business regulations to impose a cap on the number of issued short-term rental business licenses” and that it “did not amend City’s zoning ordinance, did not rezone any properties … and did not determine where any specific activities may occur.”

Island wide, rentals are still legal in every district and every residential unit is allowed to become a rental. The referendum solely regulates how many can get a business license to operate as such.

The plaintiffs argued the cap deprives them of the “economically viable use” of their property, “infringes upon its vested rights, and will interfere with Plaintiff’s reasonable, investment-backed expectations.”

Since the referendum was enacted limiting the coveted permits, homeowners who bought properties to rent short-term for income or as a way to pay for a beach home are now unable to do that. There’s no revenue to supplement mortgages, some involving multi-million-dollar purchases with high interest rates. Many have struggled to sell off their homes since.

The 800-unit cap applies exclusively to second homes, not primary residences. At the time of the vote, there were 1,125 rental properties on Folly Beach, which accounted for 43 percent of its housing stock. About 200 entries remain on the waiting list and, as of October, no one has made it off the waitlist.

Bijan Ghom with Saxton & Stump, who represented the plaintiffs, told The Post and Courier the opinion didn’t offer much analysis or directly address “several legal arguments” made on behalf of the plaintiffs.

“Since the Court did not select this matter for oral argument, it is even more difficult to read between the tea leaves, so to speak,” he said. “In any event, my client intends to file a petition for rehearing this week. If that is denied, we plan to petition the Supreme Court for review.”

Ghom noted there is another case at the trial level that also challenges the short-term cap from another legal argument.

“So, all in all, we are still hopeful we will prevail,” he said.

The city had no additional comment.

Mayor Chris Bizzell previously told The Post and Courier fine-tuning the referendum is part of the city’s 2026 strategic plan.

“I think the biggest thing that's happening is a couple of people have asked us to maybe look at the different proposals that were in the initial short-term rental language that was proposed by (previous) Mayor (Tim) Goodwin, and then go back through that, discuss why or why not we adopted some of those provisions,” Bizzell said.

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